3-2-1 Ted Talk

     In this ted talk the speaker talks about how we as common people overlook small details in our everyday life. He gave the example of an apple with a brand sticker on it. He said that this new invention was a great idea and made checking out at grocery stores very easy, but when you wanted to eat that piece of fruit its annoying taking the time to peal that sticker off. Then he continues to say that as time goes on and the more and more you peal off those stickers, you eventually get used to it soon begin to become unaware your are even doing it in the first place. An another example he uses is first learning to drive a car. At first you are very scared and find it hard to focus on what you are doing, but as time goes on the task of writing a car becomes easier and you get used to it. Lastly, he gives the example of the new invention of the wind shield whippers. When this product first came out, drivers found it strange and even makes it difficult to adjust to driving with them, but after while the driver gets used to this new invention and realize how it actually helps their driving instead of making it more difficult.
     A personal experience of how a product or feature wasn't planned well was when I was little and got a light up hair brush for Christmas. When i first opened the box i wanted to use it but the realized I had to but certain batteries for it work. Another time something like this happened was my brothers bouncy ball, it was about four feet tall and on the box it had a picture of a kid sitting on it, but when my little brother sat on it it broke.
     A well designed product that I have is my iPhone. I have very few complaints and use it everyday. It is not only a fully functioning phone. but helps me with my school work and is great for communicating with friends.

Enron

The Enron Corporation was an American energy, commodities, and services company. This company was considered to be one of the word's most innovative companies before it became bankrupt in December of 2001. This is because the company admitted that it had misstated its income and that its equity value was a couple billion dollars less than its balance sheet said. This company had made many partnerships with companies that it created, and it used those partnerships to hide huge debts and heavy losses on its trading business. Because of this downfall, Enron's 20,000 employees had to fight for their jobs.